Pulte Group

  1. Owned media is defined as communication from the organization to the internet users on channels owned and controlled by the company (Strauss, 2022). Pulte Group's own media are their website Pulte.com and their promotional collateral of their brands used in their communities sales office, such as price sheets, floor plans, features flyers.  Paid media are owned by others produced by the organization to carry its promotional message (Strauss, 2022). Facebook, Instagram, Twitter, and YouTube pages bring messages to Pulte Groups' audience and create engagement through their context. As in collaboration with HGTV design expert Sabrina Soto, she provides tips on making the most of home spaces (Homes, 2021) Earned Media is when individual conversations become the channel (Strauss, 2022).  Prnewswire.com, finance.yahoo.com , adage.com are all forms of Pulte Group earned media as they write news and reviews of the homebuilder and housing market.  2. I used Similarweb.c...

  1.    Pulte Group's target markets are the construction and sale of single-family detached homes, townhouses, and condominiums. The homebuilder customer segments are first-time homebuyers, move-up buyers, and active adults buyers. The targeting efforts are carried out through several brands such as Centex, Del Webb, Pulte Homes, and DiVosta. According to (Strauss, 2022 pg. 179) market targeting is the process of selecting the market segments that are the most attractive to the company. (Barnes, 2015) explains that the move-up buyers in Pulte Homes communities tend to place more premium on location and amenities. These communities typically offer larger homes at higher price points. Centex brand is intended to capture entry-level buyers, so these homes tend to be smaller with product offerings geared toward lower average selling prices. Through Del Webb, the company addresses the needs of active adults. The Del Webb brand offers both destination communities, mostly for r...

  1. Pulte Homes creates awareness and engagement through four essential social platforms. Their goal is to attract new customers through graphics, call to action, GIFs,  and retain involvement from existing customers. https://www.facebook.com/PulteHomes/ https://www.linkedin.com/company/pultegroup https://www.instagram.com/pultehomes/?hl=en https://twitter.com/PulteHomes?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.pinterest.com/pultehomes/ 2. Ethics is concerned with the values and practices of professionals and experts, as well as the concerns and values of society (Strauss, 2022). Pulte home builder and its mortgage branch were involved in an ethical lawsuit in 2010 where they had to pay $1.2 million. The Arizona State Attorney General’s referred to as deceptive. The complaint stated that sales associates encouraged and practiced verbally “pre-qualifying” buyers by obtaining their financial and employment information. Consumers receive assurance of qu...