Pulte Group

  1.    Pulte Group's target markets are the construction and sale of single-family detached homes, townhouses, and condominiums. The homebuilder customer segments are first-time homebuyers, move-up buyers, and active adults buyers. The targeting efforts are carried out through several brands such as Centex, Del Webb, Pulte Homes, and DiVosta. According to (Strauss, 2022 pg. 179) market targeting is the process of selecting the market segments that are the most attractive to the company. (Barnes, 2015) explains that the move-up buyers in Pulte Homes communities tend to place more premium on location and amenities. These communities typically offer larger homes at higher price points. Centex brand is intended to capture entry-level buyers, so these homes tend to be smaller with product offerings geared toward lower average selling prices. Through Del Webb, the company addresses the needs of active adults. The Del Webb brand offers both destination communities, mostly for r...

  1. Pulte Homes creates awareness and engagement through four essential social platforms. Their goal is to attract new customers through graphics, call to action, GIFs,  and retain involvement from existing customers. https://www.facebook.com/PulteHomes/ https://www.linkedin.com/company/pultegroup https://www.instagram.com/pultehomes/?hl=en https://twitter.com/PulteHomes?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.pinterest.com/pultehomes/ 2. Ethics is concerned with the values and practices of professionals and experts, as well as the concerns and values of society (Strauss, 2022). Pulte home builder and its mortgage branch were involved in an ethical lawsuit in 2010 where they had to pay $1.2 million. The Arizona State Attorney General’s referred to as deceptive. The complaint stated that sales associates encouraged and practiced verbally “pre-qualifying” buyers by obtaining their financial and employment information. Consumers receive assurance of qu...

  Pulte Group, Inc is a new home construction company founded in1950 by an18-year-old William “Bill” Pulte and his high school friends. This fortune 500 company started with a bungalow in the nearby city of Detroit, MI. 60 years later Pulte Group is the third-largest home construction builder in the United States. Committed to “ w e build consumer-inspired homes and communities to make lives better (Find Your New Home With | New Home Builders, 2021). Pulte Group, Inc About Us An incorporated and publicly traded new home builder since 1972. In their latest 2020 annual report, the builder sales revenue was $10.6billion. Experiencing growth in net income from $9.9 billion in 2019 in spite of the challenges due to Covid 19 pandemic. Their strategic business approach to their operations resulted in effectively transitioning their team members to working remotely which includes 900 people from their financial service team adapting to managing the business virtually. From sales, constr...